From the smoke off the tail of blazing technology and the fog of stale advertising campaigns emerges a new found hero to lead your marketing into this brave new online world – the Geek Marketer.
With CEOs demanding the implementation of new emerging social media trends (that they know little about other than the buzz word it’s named after), companies are on a push to embed technology into every facet of their marketing strategy. But marketers and technologists don’t necessarily see eye to eye on much – they speak very different languages. Marketers like Strategy, Macintosh Computers and Black Crewneck sweaters while Geeks like APIs, Linux OS and Lord of the Rings. It’s all very Mars and Venus.
Enter Geek Marketers. These double agents are fluent in both worlds and are specialists in successfully bridging them. They begin as marketers by trade, yet have a hard-core interest in blazing technological trends and social media. As curious individuals, they are constantly studying how digital advances are changing our culture, user experience, media and trends (social and technological).
Armed with these insights, they regularly apply them into new age marketing strategies geared to lead the new generation of online brands. Geek is chic and Marketing will always be king.
A common mistake made when deciding who will create your next website is in the assumption that because someone is technologically savvy or creative, they are capable of creating a corporate website. Although technically this may be true, one must take a serious look at the differences between Web Programmers, Creative’s and Marketers.
