| Awnings have long been associated with either vacation homes or commercial buildings. Easyup Awnings approached zfactor to create a brand identity that would be easily recognized and remembered to a broad range of buyers in the hot home industry.
With bright seasonal colors and an easy to read logo, zfactor was able to create a brand that was easily identifiable by not only it's name but also design. The eye catching package design reflected the brand's personality while displaying both the product and logo side by side. Large bullet points of key benefits were listed to appeal to an older demographic while a clean, contemporary brand design appealed to the new home buyers.
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