| Red Bank, a fund raising campaign for Red Cross needed direction. After years of using a band-aided program, they approached zfactor to recreate the Red Bank Brand.
Based on the demographics of the user, a friendly package design was created with a simple message to communicate: change is good! The goal was to create participation and communicate the initiatives of the program. The unique creative material attracted new volunteers and grew funds considerably - while hard costs for the complete printed program were reduced by 20% over previous years.
The result was a campaign that had an increase in not only participating schools, but in funding aswell.
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