| Mortgage Brokers of Canada approached zfactor to help them gain credibility within the saturated mortgage lending market.
With several questionable mortgage broker operations in existence,
Mortgage Brokers of Canada needed to stand on it's own as a creditable alternative to traditional bank mortgages.
After research and annalysis of both industry and internal practices, zfactor was able to rebrand MBC as a viable lending partner, emphasizing on keeping the customer's best interest in mind. zfactor then built a creditable website using both strong benefit driven imagery and copy. A dynamic Bank of Canada mortgage rate was also displayed on their opening page making the site very resourceful.
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