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As a Global Teir 1 automation company supplying automotive giants like Toyota and GM, Vuteqs online brand suffered from portraying their credibility. A leader in automation, Vuteq required their online brand to be as exciting and innovative as their...
Systematix TN
As manufacturing continues to evolve in North America to better compete on a global scale, Automation companies need to position themselves away from being a commodity supplier. Systematix is a premier designer and manufacturer of turn-key factory automation systems...

Kik for a Website Design

/ May 1st, 2015
Kik TN
Misconceptions about tech companies aren’t only amongst consumers, but also within the organization itself. Having brilliant, technically capable people doesn’t necessarily mean they are the best candidates to develop and manage your website. While there may be a crossover...
Social Media TN
Before we begin, be sure to follow my company on Facebook and on Twitter. Connect with me personally and on my company page through LinkedIN, check out my PinBoards, find me on Foursquare, view and download my experiences...
Navtech TN
As Children, we’ve all dreamt about flying high above the clouds. Working in an industry like aeronautics should be inspirational and deliver that type of feeling. As a longstanding tech company in Waterloo, Navtech supplies several software products to...
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While Steve Jobs may have not created the first mouse, it took his vision as a designer to make it work for human behaviour. Design. Being an Umbrella term, the word ‘design’ is often completely misunderstood. Design is about...
Smart Farm tn
There is nothing human about data. The Internet of things is all about data; data created, data measured, data monitored, processed and the list goes on. The key is what to do with the data in order to...
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We are human beings. Our first response to anything is emotional, not intellectual, not functional, emotional. No matter what personality type you are, or your upbringing, race, culture, education, we are all wired to react emotionally. The curse of knowledge...
Odyssey TN
The average web user may not think twice about visiting the average website.  To them, it is just a question of clicking on a link and getting the information they want.  However, when the target audience includes designers, suddenly...
Vista 670b
Any successful business venture hinges on marketing. No matter how good your idea, service, product may be, if you do not know how to sell it, you will never make a profit. While this serves as a warning...
Prestige TN
High end businesses need high end design. Too many companies specialize only in web development, which can reduce online marketing to a formula. While traditional SEO calculations are important for website exposure, truly excelling in a niche market takes...
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I am an African-American male. Don't worry about the color of my skin or the texture of my hair. My name comes from one of my Swahili ancestors. I am over 6ft tall and have an athletic predisposition...
Smittys TN
For an established company, change can be hard.  After all, with decades of success, the idea of going in a new direction can seem overwhelming.  The key is to make the right changes that reflect what your company...
BlackBerry UX Thmb
Finding corporate documents should be a quick and easy experience...then why wasn't it for thousands of BlackBerry employees? BlackBerry contained several teams of specialists within the organization. Each team would be responsible for creating material and making it available for...
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I am a proud designer of over 20 years and am still just as passionate about it now, as I was when I was a child. This has made me very entitled of course and I am...
Blackberry1 TN
Some business problems can seem overwhelming, but the cost of fixing them is often prohibitive.  However, it is important to remember that some fixes can come from the inside out, saving your company time and money. The team at...
Ginas TN
Building a brand that endures from one generation to the next is no small feat.  However, no matter how much success you have had in the past, it is important to keep your focus on what is to...
Central TN
For Central Industrial Solutions, business is all about fitting the right pieces together.  This is a very literal interpretation of what they provide.  Central Industrial Solutions offers full sized, industrial grade aluminum extrusions that work like Legos, fitting together...

Customer Centered Experience

/ Aug 15th, 2014
Vertechs TN
There are many companies that can create a website.  Some companies can even do a pretty good job of getting an attractive site up and running.  However, effective website development is never just about design.  Good website development is...
Buendia TN
Successful marketing is about selling your company to consumers.  If you can’t quite figure out how to explain what you are trying to sell, then consumers are going to be reluctant to try buying it.  This vagueness is...

Simple is Not Easy

/ Aug 14th, 2014
kuenzler TN
Simple is almost always better when it comes to design, but too many people assume that simple is easy.  When it comes to simple marketing, however, the simplicity refers to the usability and not the design.  In order...

The Image of Success

/ Aug 14th, 2014
GPL TN
Businesses spend years trying to develop a reliable brand that is trusted by consumers.  To achieve this type of success without years of work, the best approach is a targeted branding solution. Grand Porter Logistics is a transport company. ...

Powerful Long Term Goals

/ Aug 12th, 2014
Embodied TN
Embodied Energy is a personal training fitness studio.  While there are many companies that offer fitness services, Embodied Energy has taken a boutique approach, offering fitness services that are individualized for their client base.  This means that Embodied Energy...
Economax TN
This was the problem for EconoMax.  For EconoMax, grit is everything.  Their cylinders are the toughest on the market.  By purchasing cylinders from EconoMax, it is possible to get a product that will endure under even the most extreme...
RigChef TN
Smart businesses know how to fill needs in the market. Success on a broad scale always starts with success in a niche market. For Rig Chef, that niche market was everything. This unique company produces a web series about...