About a month or so ago, my dad recommended that I watch
Minimalism a documentary on Netflix. If you’ve seen it,
you probably felt as uncomfortable as I did seeing
Joshua’s home. There’s something about having...
With so much emphasis on designing for brands online, one
often forgets there is an entirely different world of design
equally important; package design.
There is alot of research on the importance of packaging
design - the one common...
zfactor works with companies we are passionate about,
believe in, connect with. This gives us the coolest roster
of clients an agency can have and stand for. VeuHub is no
VeuHub is a video marketing company that matches...
Recently, Chinese billionaire Jia Yueting called out Apple
(and Tesla) as 'outdated' and 'obsolete', referring to the
Apple SE as 'a product with a very low level of technology.'
It’s possible Yueting’s comment was intended to be
Kitchener Waterloo is known for being a fast paced, tech
start-up city. The excitement, energy and pace suits the
zfactor spirit. When approached by a local start up to help
brand, build and develop an IoS app, the...
As a Global Teir 1 automation company supplying automotive
giants like Toyota and GM, Vuteqs online brand suffered from
portraying their credibility. A leader in automation, Vuteq
required their online brand to be as exciting and innovative
As manufacturing continues to evolve in North America to
better compete on a global scale, Automation companies need
to position themselves away from being a commodity supplier.
Systematix is a premier designer and manufacturer of
turn-key factory automation systems...
Misconceptions about tech companies aren’t only amongst
consumers, but also within the organization itself. Having
brilliant, technically capable people doesn’t necessarily
mean they are the best candidates to develop and manage your
website. While there may be a crossover...
Before we begin, be sure to follow my company on Facebook
and on Twitter. Connect with me personally and on my company
page through LinkedIN, check out my PinBoards, find me on
Foursquare, view and download my experiences...
As Children, we’ve all dreamt about flying high above the
clouds. Working in an industry like aeronautics should be
inspirational and deliver that type of feeling.
As a longstanding tech company in Waterloo, Navtech supplies
several software products to...
While Steve Jobs may have not created the first mouse, it
took his vision as a designer to make it work for human
Design. Being an Umbrella term, the word ‘design’ is
often completely misunderstood. Design is about...
There is nothing human about data. The Internet of things is
all about data; data created, data measured, data monitored,
processed and the list goes on. The key is what to do with
the data in order to...
We are human beings. Our first response to anything is
emotional, not intellectual, not functional, emotional. No
matter what personality type you are, or your upbringing,
race, culture, education, we are all wired to react
The curse of knowledge...
The average web user may not think twice about visiting the
average website. To them, it is just a question of
clicking on a link and getting the information they want.
However, when the target audience includes designers,
Any successful business venture hinges on marketing. No
matter how good your idea, service, product may be, if you
do not know how to sell it, you will never make a profit.
While this serves as a warning...
High end businesses need high end design. Too many companies
specialize only in web development, which can reduce online
marketing to a formula. While traditional SEO calculations
are important for website exposure, truly excelling in a
niche market takes...
I am an African-American male. Don't worry about the color
of my skin or the texture of my hair. My name comes from one
of my Swahili ancestors. I am over 6ft tall and have an
For an established company, change can be hard. After all,
with decades of success, the idea of going in a new
direction can seem overwhelming. The key is to make the
right changes that reflect what your company...
Finding corporate documents should be a quick and easy
experience...then why wasn't it for thousands of BlackBerry
BlackBerry contained several teams of specialists within the
organization. Each team would be responsible for creating
material and making it available for...
Some business problems can seem overwhelming, but the cost
of fixing them is often prohibitive. However, it is
important to remember that some fixes can come from the
inside out, saving your company time and money.
The team at...
For Central Industrial Solutions, business is all about
fitting the right pieces together. This is a very literal
interpretation of what they provide. Central Industrial
Solutions offers full sized, industrial grade aluminum
extrusions that work like Legos, fitting together...
There are many companies that can create a website. Some
companies can even do a pretty good job of getting an
attractive site up and running. However, effective website
development is never just about design. Good website
Successful marketing is about selling your company to
consumers. If you can’t quite figure out how to explain
what you are trying to sell, then consumers are going to be
reluctant to try buying it. This vagueness is...
Simple is almost always better when it comes to design, but
too many people assume that simple is easy. When it comes
to simple marketing, however, the simplicity refers to the
usability and not the design. In order...
Businesses spend years trying to develop a reliable brand
that is trusted by consumers. To achieve this type of
success without years of work, the best approach is a
targeted branding solution.
Grand Porter Logistics is a transport company. ...
Embodied Energy is a personal training fitness studio.
While there are many companies that offer fitness services,
Embodied Energy has taken a boutique approach, offering
fitness services that are individualized for their client
base. This means that Embodied Energy...
This was the problem for EconoMax. For EconoMax, grit is
everything. Their cylinders are the toughest on the
market. By purchasing cylinders from EconoMax, it is
possible to get a product that will endure under even the
Smart businesses know how to fill needs in the market.
Success on a broad scale always starts with success in a
For Rig Chef, that niche market was everything. This unique
company produces a web series about...