With so much emphasis on designing for brands online, one often forgets there is an entirely different world of design equally important; package design. There is alot of research on the importance of packaging design - the one common...

As manufacturing continues to evolve in North America to better compete on a global scale, Automation companies need to position themselves away from being a commodity supplier. Systematix is a premier designer and manufacturer of turn-key factory automation systems...

As Children, we’ve all dreamt about flying high above the clouds. Working in an industry like aeronautics should be inspirational and deliver that type of feeling. As a longstanding tech company in Waterloo, Navtech supplies several software products to...

There is nothing human about data. The Internet of things is all about data; data created, data measured, data monitored, processed and the list goes on. The key is what to do with the data in order to...

Any successful business venture hinges on marketing. No matter how good your idea, service, product may be, if you do not know how to sell it, you will never make a profit. While this serves as a warning...

Building a brand that endures from one generation to the next is no small feat.  However, no matter how much success you have had in the past, it is important to keep your focus on what is to...

Successful marketing is about selling your company to consumers.  If you can’t quite figure out how to explain what you are trying to sell, then consumers are going to be reluctant to try buying it.  This vagueness is...

Simple is almost always better when it comes to design, but too many people assume that simple is easy.  When it comes to simple marketing, however, the simplicity refers to the usability and not the design.  In order...

Smart businesses know how to fill needs in the market. Success on a broad scale always starts with success in a niche market. For Rig Chef, that niche market was everything. This unique company produces a web series about...